Ubuntu Pledge collaborated with the Lancaster West Neighbourhood Team to deliver an 8-week digital inclusion programme focused on bridging the digital divide within the Lancaster West Estate and the wider North Kensington community.
Ubuntu Pledge collaborated with the Lancaster West Neighbourhood Team to deliver an 8-week digital inclusion programme focused on bridging the digital divide within the Lancaster West Estate and the wider North Kensington community.
Some parents initially lacked confidence in using devices or feared technology’s impact on their children. Through consistent coaching and encouragement, these concerns were turned into growth opportunities, with families embracing digital tools as allies rather than threats.
The initiative targeted 10 participants (comprising 3 families and 2 individuals) and aimed to address pressing challenges around digital literacy, online safety, and family communication in the digital space. With a focus on both parents and children, the project sought to build digital confidence, create safer online habits, and strengthen relationships through shared learning experiences.
To tackle these challenges, Ubuntu Pledge designed a family-centred, holistic programme that combined one-to-one mentorship, group workshops, and interactive activities tailored to both adults and young people:
Over the 8 weeks, our team delivered more than 50 hours of tailored coaching and mentorship, building trust, confidence, and stronger tech awareness within the family unit.
Following the programme’s success, Ubuntu Pledge is exploring ways to scale this model with more families across North Kensington and similar communities. There is growing interest in developing digital family hubs and building a network of community-based digital mentors to sustain the momentum created
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We're lucky to work and partners with some fabulous organisations. Everything from charities, Social Enterprises and SME's to large organisations like the NHS, Local Councils and more.
