Essential Marketing
A practical, hands-on course designed to help small teams present themselves clearly, confidently, and consistently online.
Programme Description
Essential Marketing is a practical, step-by-step course created for people doing great work, but not getting the visibility they deserve. Whether you're a founder, part of a small team, or leading a community project, professional branding and social media support are often out of reach. That doesn’t mean you can’t show up powerfully.
This program is designed to bridge that gap. It teaches the fundamentals of authentic marketing, not just how to promote, but how to connect. You'll learn how to plan your message with intention, build a clear and consistent brand presence, and understand how branding sits within a broader marketing strategy. We take a hands-on approach using free and accessible tools like Canva to create branded content, develop a visual identity, and confidently show up online. You’ll also build a 30-day content plan you can actually stick to, with templates, scheduling tips, and strategies that match your capacity
Programme Structure
Week 1: What Is Marketing?
- Explore the true purpose of marketing — building visibility, trust, and shaping how your business is seen by the public.
Week 2: Your Digital Footprint
- Gain clarity on your brand’s tone, voice, and visual style while learning how to maintain a consistent and professional online presence.
Week 3: Messaging & Content
- Learn what to say, how to say it, and when to say it — so your messaging connects, engages, and reflects your values.
Week 4: Tools & Templates
- Get hands-on with Canva and other tools to create branded content that’s simple, effective, and easy to manage.
Week 5: Plan & Schedule
- Develop a practical 30-day content calendar and posting strategy tailored to your goals, audience, and capacity.
Programme Benefits
- Understand marketing as a tool for connection, not just promotion
- Build a strong, consistent digital presence that reflects your brand
- Clarify your voice and craft content that speaks directly to your audience
- Gain hands-on experience using simple tools like Canva to create great content
- Walk away with a ready-to-use 30-day marketing plan you can implement immediately