Commissioned by Westway Trust as part of their commitment to supporting local small businesses, the coaching programme was designed to help Adluna’s co-founders, Levi and Jemima, refine their business model, enhance marketing efforts, and improve operational systems to support long-term growth and sustainability.
Ubuntu Pledge delivered a targeted business coaching programme focused on aligning Adluna’s day-to-day operations with its long-term vision of promoting wellness through sustainable and mindful products.
Core coaching areas included:
- Business Model Integration
We worked with Levi and Jemima to design a cohesive business structure that clearly connected their mission with product delivery, allowing for smooth internal collaboration and scalable processes.
- Marketing Strategy Development
Together, we explored audience insights, customer journeys, and brand messaging to refine Adluna’s marketing approach. This included:
- Identifying key customer segments
- Strengthening brand storytelling
- Enhancing visibility through digital platforms
- Operational Streamlining
We helped establish clear internal workflows and task management systems to reduce inefficiencies and free up time for product development, marketing, and growth planning.
Ubuntu Pledge’s coaching model provided practical tools, templates, and frameworks that enabled the co-founders to feel confident in their next steps.
✅ Aligned business model that supports Adluna’s growth and vision
✅ A refined marketing strategy that engages target audiences and improves brand visibility
✅ Streamlined internal processes, allowing better focus on creativity and business developmen
✅ Increased confidence in scaling the business sustainably and ethically
✅ A stronger foundation for Adluna to build as a values-driven wellness brand
